Course details
Product Manager
Learn what product managers actually do and how they decide what is worth building. You follow one campus textbook-exchange app from its first idea through market analysis, user research and positioning to a product vision the whole team can repeat.
Course curriculum
Introduction5 lessons
Meet the product manager's job: owning the why and the what, working beside project managers, running the discover-to-learn loop, the core skills it takes, and the five stages every product passes through.
Product Identification5 lessons
Frame a problem without hiding a solution in it, generate ideas with mind maps, brainwriting and SCAMPER, escape trade-offs with Blue Ocean Strategy and TRIZ, and run ideas round the discover, select, validate, execute loop.
Market Analysis3 lessons
Tell a real market need from polite interest, find out who you actually compete with, and judge which trends will change what your users do.
User Research4 lessons
Build personas on evidence, run interviews that uncover real behaviour, write surveys that count without bias, and watch people in their own setting to find what nobody mentions.
Positioning3 lessons
Write a unique selling point that survives the rival swap test, split the market by need and choose where to start, and back your claim with a case study built on real before-and-after numbers.
Vision and Mission4 lessons
Write a vision and mission sharp enough to say no with, turn them into a proposition backed by capabilities, name the constraints that explain why now and what still blocks you, and tell it all as a story backed by sources.