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Business Acumen  ›  Lesson

Stakeholder Management

Stakeholder Management 14 minKnow who can fund, use, block or champion the work, give each of them what they need at the right rhythm, and make sure none of them is ever surprised.

Stakeholder Management

In week six, Kavitha Rao heard from a colleague, not from you, that the pilot had switched to a different AI provider for reading scanned invoices. Nobody had told her where the invoice data would now go. She paused the pilot for a security review, and a week vanished. The technical change was fine. The surprise was not.

The rule

Know who can fund, use, block or champion the work — and never surprise them.

At Harbourline, the people around the pilot fall into four groups:

  • Fund: the sponsor. Meera Iyer, VP of Finance. She cares about outcomes, cost and risk, and wants a short weekly summary.
  • Use: the users. Farhan and his five clerks. They care about their daily work, and may quietly worry that automation threatens their jobs. The tool succeeds or fails in their hands.
  • Block: the gatekeepers. Kavitha for security, the TMS administrator, procurement. They rarely make a project go faster, but any of them can stop it. They need detail early.
  • Champion: the advocate. Someone who speaks up for the work when you are not in the room. Farhan can become one if the tool makes his team's days better.

One person can sit in more than one group. For each person, decide what they need to know, how often, and in what form.

Never surprise them means bad news travels early, privately first, and with a plan. People forgive problems. They rarely forgive hearing about them second-hand.

The shortcut

Before any change, ask: "Who will hear about this, and should they hear it from me first?"

Switching the AI provider, done rightStep 1 of 4
  1. The change

    Accuracy on scanned photocopies is poor, and a different AI provider reads them better.

The trap is treating gatekeepers as an afterthought. A gatekeeper who learns about a change second-hand has every reason to stop it until they understand it.

Drills

Answer fast — trust the rule.

quick drill

In the Harbourline pilot, who is the clearest gatekeeper?

quick drill

You realise the pilot will probably miss one of its targets. When should Meera hear about it?

quick drill

Some clerks worry that the tool will replace them. What is the best approach?

quick drill

Which update rhythm suits Meera, the sponsor?

Remember

  • Know who can fund, use, block or champion the work — and never surprise them.
  • Shortcut: before any change, ask who will hear about it and whether they should hear it from you first.
  • Trap: treating gatekeepers as an afterthought, and letting bad news arrive second-hand.

Practice — level up

0/1 solved

Write your answer, then compare it with a rubric and a model answer.

ExplainMap the people

Map the Harbourline pilot's stakeholders into the four groups, say what each needs from you and how often, and explain what went wrong with the AI provider switch and how you would handle it now.