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Course details

UX Design

Learn how people really decide and act, then design for it. You will diagnose why a behavior is not happening, choose between doing the work for the user, building a habit, or supporting a careful decision, and define the outcome, actor and action a product exists for — all on one small savings app.

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Course curriculum

Human Decision Making5 lessons

Meet the models behind behavior design: fast and slow thinking, the biases behavioral economics has catalogued, BJ Fogg's motivation–ability–prompt model, the CREATE funnel from cue to action, and the ethics of nudging.

  1. Behavioral Science and Behavior Design12 min
  2. Dual Process Theory and Behavioral Economics13 min
  3. BJ Fogg's Behavior Model13 min
  4. The CREATE Action Funnel14 min
  5. Nudges and Persuasive Technology15 min
Behavior Change Strategies5 lessons

Place any behavior on the spectrum from 'the product does it' to 'the user thinks it through', classify it with Fogg's Behavior Grid, and learn the three ways to cheat: smart defaults, making it incidental, and automating the repetition.

  1. The Spectrum of Thinking Interventions12 min
  2. BJ Fogg's Behavior Grid13 min
  3. Defaulting12 min
  4. Making It Incidental12 min
  5. Automating the Repetition14 min
Make or Change Habits5 lessons

See every habit as a loop of cue, routine and reward, then learn four ways to change an unwanted one: avoid the cue, replace the routine, interrupt it with a conscious pause, and crowd it out with something better.

  1. The Habit Loop: Cue, Routine, Reward13 min
  2. Help Users Avoid the Cue12 min
  3. Replace the Routine13 min
  4. Interrupting the Habit: Consciousness and Mindfulness14 min
  5. Crowd Out the Old Habit14 min
Support Conscious Action4 lessons

Some behaviors cannot be automated or made habitual. Close knowledge and confidence gaps, put the real trade-off in view, strip away options and mental work that do not matter, and turn good intentions into when-then plans.

  1. Educate and Encourage13 min
  2. Help Users Think About Their Action13 min
  3. Avoid Choice Overload and Cognitive Overhead13 min
  4. Implementation Intentions14 min
Understanding the Product4 lessons

Before any screen, pin down the target outcome in the real world, the actor whose behavior creates it, and the one concrete action to design for — then capture that actor in a research-based persona.

  1. Target Outcome12 min
  2. Target Actor12 min
  3. Target Action12 min
  4. Create User Personas14 min