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Course details

SEO

Learn how search engines and AI answer tools find, understand and rank pages, and how to earn visibility honestly. You will read search intent, use the core vocabulary, spot spam before it costs you, and stay calm through algorithm updates — all on one small online plant shop.

Ready to learn5 sections · 23 lessons
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Course curriculum

Introduction to SEO5 lessons

Learn what SEO is for, read the intent behind a query, see how answer engines and AI-written answers extend the job, and understand how search matches meaning as well as words.

  1. What Is SEO12 min
  2. Search Intent12 min
  3. AEO and GEO — Optimising for Answers12 min
  4. Semantic Search12 min
  5. Lexical, Vector and Hybrid Search15 min
How Search Engines Work4 lessons

Follow a page through crawling, indexing and ranking, split every search into retrieval and ranking, see why results change with place and language, and tell an AI model's memory from live grounding.

  1. Crawling, Indexing, Ranking12 min
  2. Retrieval vs Ranking12 min
  3. Personalisation and Localisation12 min
  4. Training Data vs Grounding15 min
White, Black and Grey Hat SEO5 lessons

Separate white, grey and black hat tactics, then learn the working vocabulary: backlinks and anchor text, canonical URLs, nofollow and noindex, and the difference between organic, paid and direct traffic.

  1. White, Black and Grey Hat SEO12 min
  2. Backlinks and Anchor Text12 min
  3. Canonical URLs — One Page, One Address12 min
  4. Nofollow and Noindex12 min
  5. Organic, Paid and Direct Traffic15 min
Spam Policies and Manual Actions5 lessons

Recognise the tactics search engines treat as spam: link schemes, cloaking and doorways, scaled content abuse, and borrowed reputation. Then learn how a manual action works and how a site recovers from one.

  1. Link Schemes12 min
  2. Cloaking and Doorways12 min
  3. Scaled Content Abuse12 min
  4. Borrowed Reputation — Site Reputation and Expired Domains12 min
  5. Manual Actions and Recovery15 min
Algorithm Updates4 lessons

Understand core updates and spam updates, write the people-first content that survives them, and diagnose a traffic drop by ruling out the ordinary causes before blaming the algorithm.

  1. Core Updates12 min
  2. Spam Updates12 min
  3. Helpful Content — People First12 min
  4. Tracking Volatility15 min